December comes fully loaded with holiday oriented marketing ideas for your business. For tips on managing The Holidays, we hope you will take a stroll through Holiday Halls.
Here on this page, we wanted to present ideas and excuses for stirring up fun and hopefully sales…..ideas not directly associated with the holidays. Something unique to set you apart from the crowd. Here they are…10 quick and easy ways to stir up some sales. A potential side benefit is a boost to morale and productivity. All good for bottom line performance.
- December 1 – National Eat A Red Apple Day
- December 4 – National Dice Day
- December 5 – National Bath Tub Party Day
- December 7 – National Letter Writing Day
- December 9 – National Salesperson Day
- December 12 – Poinsettia Day
- December 13- National Violin Day
- December 31 – Make Up Your Mind Day
- National Bingo’s Birthday Month
- National Tie Month
How can you use these occasions to boost business?
If you sell any of these or related products:
- If you sell apples, bed and bath products, stationery, poinsettias, bingo games or ties, set up a table at the front of your store or business with these products and signs that say Happy _____ Day (or month). Offer special pricing if possible. Promote the health and relaxation benefits wherever possible. Very welcome during the craziness of December.
- Whatever special occasions you choose to highlight, and whatever associated discounts, be sure to announce them on your Facebook page,
- And in your tweets,
- And to your e-mail subscriber list.
If you don’t sell any of these or related products, you can build and nurture your community by doing things like:
- For National Violin Day play classical music in your store. Offer mulled cider and cookies for an elegant touch. Let your customers know you want them to relax while shopping in your store.
- In honor of National Dice Day, customers can role dice to see what kind of discount they will get on a single item.
- Remember those in need. This is a great time to collect items/donations for those people and animals who are in need of our help. Offer discounts to those who purchase items in your store to donate to your cause. If you are in or around Orange County, North Carolina, consider helping us Blanket Orange County.
If you sell advertising…be sure to contact your clients with ideas on how to celebrate these December occasions. They may not accept all your ideas but they will appreciate your creativity and commitment to bringing them results. You’ll be delivering added value and setting yourself apart from the competition…critical during the holiday selling season.
And if you sell ANYTHING, do you dare let your prospects know it’s Make Up Your Mind Day? Our first idea was to give them a discount or a bonus if they made up their mind TODAY. But that would be reinforcing the wrong thing. So how about……
What can you do to make it easy for them to make up their mind TODAY?
There you have it! A month of marketing opportunities that will make your customers say “Thanks”!
Make it fun and see some serious results.
If you put any of these ideas to work this month, share your story and photos with Business Class Inc.
We’ll post them for everyone to see just how your business boosted morale, productivity and maybe even the bottom line!
Note: These are fun things to celebrate with your staff as well.
Also see: Boost Morale & Productivity in December
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