Even though we’ve heard about the ease and ramifications of cyber invasion and heard about some of the stuff that has shown up on Youtube with devastating business impact – very few of us have social media policies.
Maybe that’s because we’ve never done one and have no clue how to do it.
Here’s an article that addresses the 5 W’s – why, what, who, when and where – of adopting such a policy:
Should Your Company Have a Social Media Policy? by Sharlyn Lauby.
So whether you’re still deciding to Tweet or Not to Tweet, form a Facebook Fan Club, etc….or if you’ve already jumped in….this is good information to review. And if you have decided to stay out of all of it…that’s fine too.
But in all likelihood your staff members are knee deep in all forms of social media…
and having a policy to protect your business is critical.
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Thanks for the mention! The number of people using social media these days makes it essential for companies to examine their policies.