It’s getting pretty hot out there, isn’t it?

It happens in our businesses too – though we try to do everything to provide great products and service for our customers – sometimes we mess up.

There is a sure fire formula designed to Beat the Heat in a way that boosts customer loyalty, productivity and morale. And it’s demonstrated perfectly in this true story.

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Jean ordered a pizza from Domino’s and expected delivery by 7:00. When the kids complained about being hungry, she realized it was 7:15. Just as she got up to call and check on the pizza, the phone rang. It was Domino’s calling to say her order had been over-looked, the pizza would be there in 30 minutes and it would be free.

In 20 minutes, the free pizza arrived. The delivery person also brought an order of free bread sticksAND a handful of $1.00 off coupons for future use.

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Stomachs growled, but Jean never had a chance to get “hot” about the late pizza. Domino’s beat the heat by accepting responsibility, apologizing and fixing it fast and easy – with a free pizza – and then with an over-responsive flair – threw in some bread sticks and a bunch of money saving coupons.

Jean thought all of this was very cool, told her friends about it and together they are loyal Domino’s customers.

Beat the heat by turning lemons into lemonade.

copyright 2009- Jan Bolick, Business Class Inc